Google eyes Groupon! Can’t join them, Beat them! New Service launch: Google Offers

In recent months, Google proposed to the company, Groupon.com an stellar offer.  It included $6 billion which is pretty amazing for any online startup, or idea!  Groupon declined the offer and indulged in starting its on IPO to raise money.  Their goal is $15 billion once the site accepts to sell public shares.  Personally, I find this in the same hindsight as the dot.com bubble years ago.  For one, there is LivingSocial.com which is just as great a Groupon in my opinion, but may have not had as successful marketing strategies as Groupon.   Google has now took a new attitude about the generous Groupon offer… “can’t join them, beat them!” lol.  Yes, this is a backwards proverb, but so true of the current situation.  Google is planning a launch of Google Offers, which is nearly identical to the services of Groupon.

Now with more competition, Groupon will need to an extensive strategy to battle.  I have always thought Groupon is just a great idea.  On the positive side, it is one of the few startups that have a revenue or profit optimization strategy in initial launch.  On the downside, it can replicated by many and holds very few competitive advantages.  Google can simply spend 2 million from the loads of loyal nerds who love the web giant’s open source and outreach to the programmer community.

I think Groupon.com could even be produced in less than $20,000 for the site, yet may need a few employees for business relations and technical support.  $15 billion?  We shall see in near future.  I always have my money on Google.  Advice for Groupon:  respect the leaders of the industry or prepare for war.  I like how Mark Zuckerburg of Facebook.com has never worried much about IPO and focuses on building a sustainable competitive advantage to lead with innovation.  More info on Google Offers is posted below, enjoy!

NEWS of Google Offers:

[youtube=http://www.youtube.com/watch?v=gg4S5Qqo8No]